The Aviva Values

"In Aviva we are committed to our values"

Aviva is a value-driven company. We strive to develop products that offer value to our customers. We measure our success as employees by our ability to incorporate four core values into everything we do:

Performance
Being performance-driven means having clear goals and achieving them through cooperation, collaboration, and team work.

Progressiveness
Being progressive requires having a vision of the future, encouraging innovation and improvement, and championing continuous learning. It is about leading the industry by listening and responding to customers and keeping ahead of the competition.

Teamwork
Teamwork is the lifeblood of Aviva. It means commitment to a common vision and objectives, depending on one another, pulling together, and sharing our knowledge and skills. It means instilling a sense of community and belonging into how we operate as a business. It means taking pride in Aviva's achievements.

Integrity
Integrity means behaving in a way consistent with professional and ethical standards. It requires being open, honest and keeping commitments. Integrity also means taking personal responsibility for what we say and do. It is about earning trust and respect through honesty and fairness.