Aviva Boosts Singapore Open With $3 Million Dollar Sponsorship Deal

Aviva Boosts Singapore Open With $3 Million Dollar Sponsorship Deal.

Insurance giant Aviva Ltd today announced their commitment to Singapore's flagship sporting event – the Singapore Open by injecting S$3 million in funds over three years form 2005 to 2007. The multi-million dollar sponsorship deal sealed Aviva's title status of the five-star badminton tournament set to take place at Singapore Indoor Stadium from 27 June to 3 July 2005.

Charles Anderson, Managing Director, Aviva Asia Pte Ltd said, "Through this sponsorship investment, Aviva's aim is to secure the financial foundation of this event. This means, the Singapore Badminton Association may fully dedicate their energies into the development of its players in the run-up to the Beijing Olympics 2008 and beyond.

As a driving force behind the Aviva Open, we will be working with the organising committee to bring to live an event that is not only exciting but colourful, fun and entertaining."

Attracting 70% of the world's top ranking badminton players, including Singapore's pool of talented athletes, the Singapore badminton Association has committed to making one of the nation's most popular sports more accessible and affordable for all Singaporeans and fans.

President of the Singapore Badminton Association (SBA), Minister Lim Swee Say commented, "Over the years we have attracted the top badminton players from around the world, presented them with world-class facilities to ply their trade, and provided a spectator friendly venue to ensure the fans comfort and enjoyment of the tournament. We are now making steps to ensure that we bring the sport of badminton to the people by implementing a ticketing strategy that enables all Singaporeans, especially youth access to the event.

To ensure that we reach out to every future bastion and fan of the sport, we have created a special 'Friends of AVIVA Open Singapore 2005' promotion, offering students a 50% reduction off the regular season ticket price form now until 1 June. We have also offered children under the age of 12 free tickets. In previous years this age group would have to pay to watch the semi-final and final matches. For the general public, the ticket prices to watch world class action are even more affordable than going to the movies."

One of Singapore Sports Council's (SSC) four marquee events, the AVIVA Open Singapore 2005 will be witnessed by a greater global audience than ever before. Coinciding with the 117 th International Olympic Committee Session being held from the 6-9 July in Singapore, IOC members, International Sports Federations, delegates and media will all be invited to witness the tournament during their visit to the Lion City.

Commented Oon Jin Teik, CEO of SSC, "With the IOC Session being held around the same time as the Aviva Open, this provides us with an excellent platform to showcase to the world one of Singapore's flagship tournament and world class stadia and facilities. It is fitting that members of the IOC and the global sporting fraternity are present to witness one of our international marquee sports events that falls under the Olympic spectrum of sports. This is a valuable opportunity for Singapore to demonstrate that it has the competencies and organizational capabilities to host marquee sports events such as the AVIVA Open Singapore 2005, which is part of its vibrant sporting calendar of local and overseas events."

The AVIVA Singapore Open 2005 offers a prize money pool of US$170,000. News of players confirmed for the five-star tournament will be detailed after the entry closing date on the 3 June 2005. Details on the fringe activities, road shows and enhanced tournament experience via increased hospitality and entertainment will be released shortly. Tickets for the tournament will be on sale to the public from the 16 May and available at all SISTIC outlets.

For further information please contact:

Jessica Lee
Aviva Asia Pte Ltd
tel: +65 6321 7728
mobile: +65 9769 8261