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Aviva to award most inspirational local Ironman

Aviva to award most inspirational local Ironman with the opportunity to fulfill dream at the Ironman World Championship 70.3 in Florida

24 February 09, Singapore - Taking on life's toughest challenges and triumphing over them is a vision that Aviva believes in and it aims to demonstrate this commitment through the launch of the Aviva Life Challenge Award.

The Aviva Life Challenge Award will be awarded to the most inspirational local Ironman, who has overcome the toughest challenges in life, from the Aviva Ironman 70.3 Singapore triathlon.

The winner will be selected from a pool of inspiring stories submitted online through the official Aviva Ironman 70.3 Singapore event website. Stories submitted by athletes or friends and families will be accepted. The winning athlete must also meet the Ironman World Championship 70.3 qualifying time of 8.5 hours in order to be eligible for this award.

Aviva will provide the winner with the unique opportunity to challenge the world as the prize for "The Aviva Life Challenge Award" will include free entry to the Ironman World Championship 70.3, along with flights and accommodation in Clearwater, fully sponsored by Aviva.

Aviva's unique support will recognise dreams and place the winner on a stage where few Singaporeans have entered. Few local qualifiers have taken up the opportunity to participate at the Ironman World Championship 70.3 in Florida in the three years of the Aviva Ironman 70.3 Singapore triathlon, with high costs being cited as a common reason.

Shaun Meadows, Chief Executive Officer of Aviva Singapore, Hong Kong and Middle East, said: "We believe that everyone has an Ironman inside them that empowers them with the mental and physical resilience to face challenges, whether it is competing in the Aviva Ironman 70.3 Singapore or in the ones they face in life.

I am delighted to be able to announce the 'Aviva Life Challenge Award' as part of the Aviva Ironman 70.3 Singapore event as it will allow us to recognise and reward the effort that a deserving competitor has put in to not only compete in the event itself, but also in their lives. By supporting these stories, we aim to live up to Aviva's commitment, perseverance and strength to power consumers' journeys towards both financial and physical health."

The Aviva Ironman 70.3 Singapore triathlon, which is in its 3rd edition, will be held on an earlier date this year, coming forward from September to March 22nd and based once again at Playground @ Big Splash.

The Aviva Life Challenge Award is set to be launched at the most prestigious edition of the Aviva Ironman 70.3 Singapore triathlon as the event this year has attracted some of the world's leading triathletes, including current and immediate past Ironman world champions, Craig Alexander and Chris McCormack, and Yvonne van Vlerken, the world's fastest female Ironman.

Hi-Tri Director, Nick Munting says the word is out, worldwide, that the Singapore based Aviva Ironman 70.3 is well run, has a great course and provides excellent racing. "In talking to many of the world's elite athletes, we've realised that in keeping with our goals, Singapore is indeed now established as a preferred global stop-over within the global qualifying series of Ironman 70.3 race."

"We expect the best elite field yet in 2009, and with ongoing international television coverage, it is hoped this position will consolidate in 2010 and beyond," Munting said.

Entry for the Aviva Life Challenge Award for the Aviva Ironman 70.3 Singapore event will close on March 15, 2009. Event registration closes on March 8, 2009.

Participating athletes or their friends and families can submit their stories for the Aviva Life Challenge Award through the official Aviva Ironman 70.3 Singapore event website. For more information on Aviva, please visit www.aviva.com.sg.