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More Taking Part in Aviva Ironman 70.3

More taking part in Aviva Ironman 70.3 Singapore
Close to 1,400 participants prepare for Asia's biggest Ironman 70.3 as organisers introduce innovative ways of making event more accessible

Singapore, 25 February 2010 – Close to 1,400 participants from all over the globe are gearing up for the Aviva Ironman 70.3 Singapore, Asia's biggest Ironman 70.3 race. The triathlon, which will take place on 21 March at the Playground @ Big Splash, will see triathletes from all walks of life coming together to challenge themselves in this physically demanding race.

As a testament to the growing popularity of triathlon in Singapore, the Aviva Ironman 70.3 Singapore has achieved an increase of 40% this year, as compared to the registration figure of 1,000 last year. Among the 1,400 participants are elite athletes, such as defending champions Craig Alexander and Jodie Swallow, who will be fighting for a chance to qualify for the Foster Grant Ironman World Championship 70.3 in Florida.

Event organisers, Hi-Tri Singapore, have also made it easier for more athletes to take part this year, by providing team grouping services for individuals who are keen on taking part in the team category but do not have a team.

Gary Miles, 49, an avid cyclist, who engaged the help of the organisers to find running teammate Nicholas Ball, 42, and swimming teammate, Ian Tate, 54, said, "I think it's great that the organisers are providing such a service as there are many athletes out there who would like to be part of an Ironman triathlon event, but do not have the time to train for all three disciplines."

"This service makes it easier for participants to take part, and the organisers were really quick in helping me to find other like-minded individuals who only wanted to do certain legs of the race. If it wasn't for their help, I wouldn't be taking part this year!" he added.

Registration for individuals and relay teams for the Aviva Ironman 70.3 Singapore closes on 28 February 2010. 

Helping participants prepare for the race

Title sponsor Aviva Ltd has created a microsite (aviva.com.sg/prepareforlife) which features a variety of tools to help participants in their preparation for their race. These include training tips from seasoned triathletes to help athletes achieve their personal best, as well as an interactive element which allows supporters to leave messages of encouragement for their favourite Aviva Ironman 70.3 participant to spur them on.

Through the microsite, participants are offered the opportunity to race for causes that they are individually passionate about, via a neutral fund-raising platform, to add an extra dimension to the race experience.

To help beginners acclimatize to open sea conditions, Aviva has also organized a free Aviva Swim Clinic on 14 March 2010 for 60 first-timers.

Aviva Life Challenge Award 2010

More entries are also anticipated for the Aviva Life Challenge Award this year, which has been expanded to include both participants and members of the public.

The Aviva Life Challenge Award seeks to recognise someone who believes in being prepared for any challenge life may throw and has inspired those around him or her to do the same. The inaugural award last year was open only to the event's participants and it was presented to the most inspiring Ironman, Alan Lim, for his courage and determination to overcome what most people thought was impossible – cancer, and completing the Ironman 70.3 race.

In line with their belief that everyone should be prepared, Aviva Ltd will reward the winner of the Aviva Life Challenge Award with a Preparation Fund consisting of $5,000 worth of investment funds. 

"We are expanding the Aviva Life Challenge Award this year to recognise a real-life 'Ironman' who has been inspired to go above and beyond to prepare for life's trials and tribulations," said Aviva Ltd's CEO Simon Newman.

"Just as we recognise those who have shown great resilience to overcome the tough challenges of completing a triathlon race, we also want to help people prepare for the race of life," he explained.

The Aviva Life Challenge Award is open to all Singaporeans and Permanent Residents only.

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About Aviva
Aviva is the world's fifth largest* insurance group, serving 50 million customers across Europe, North America and Asia Pacific. Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of S$133.64 billion and funds under management of S$789.20 billion at 31 December 2008. We are the largest insurance services provider in the UK and one of the leading providers of life and pension products in Europe.*based on gross worldwide premiums at 31 December 2008

About Hi-Tri Pte Ltd
Organiser of the Singapore Ironman 70.3 is Hi-Tri Pte Ltd, a partnership between dynamic local sports organizer HiVelocity, and leading Australian event organisers, X-Tri Australia.
HiVelocity is a company built on the pure passion and love for sports. Led by athletes, the company is young, brimming with ideas and dreams and is geared to change the sporting landscape in Singapore. The team is made up of 20 energetic team members who will go the extra mile to make every project extraordinary. From conceptualization to finish, HiVelocity has the knowledge and expertise to execute more than just good events, but memorable events. Successful large scale mass events include the adidas Sundown Marathon, Singapore's only night run consisting of an 84km ultramarathon race, Nike+ Human Race 10k 2009, Raw Duathlon and Reebok Pink Ribbon Run/Walk 2009.
X-Tri Australia is also dedicated to great events for triathletes (since 2000) and maintains a strong Australian portfolio of multisport events. Directors, Graeme Hannan and Nick Munting have both been involved with Ironman event organization and management for many years. Graeme Hannan has worked closely with Ironman and Half Ironman events in Australia, Malaysia, Korea, and especially in Japan. He is also Race Director to the Canberra City Half Ironman in Australia. Nick Munting is well-known to many of the world's Ironman competitors for his long standing work on 'Ironmanlive' and he is also Race Director to the Seaspray-Rydges Capricorn City Half Ironman Triathlon.

For more information, please contact IMSG, PR Agency for the Aviva Ironman 70.3 Singapore triathlon:

Cheryl Ng         cheryl.ng@imsg.sg        9690 6489
Linda Hazis      linda.hazis@imsg.sg      9630 8125
Nicole Han       nicole.han@imsg.sg      9828 1538