Aviva launches new online products as car insurance accelerates off the line.
Aviva revealed that its new online car insurance offering has provided over 30,000 quotes to drivers in Singapore, just seven weeks after its launch. The product, which uses a direct model to cut out unnecessary extras, has also seen traffic to its website increase by over 250%.
Simon Newman, Chief Executive Officer, Aviva Singapore, said: "We've created products that offer Singaporeans real value and unique benefits that come together to create our 'Real Good Deal'. The level of interest we have experienced in such a short period of time is testament to the quality of our product and the hard work of our team".
Paul Jackson, Head of General Insurance, Aviva Singapore, added: "We've been overwhelmed by the number of motorists who've come to us for a quote and realized that Aviva really does offer competitive rates, a simple online buying experience and a commitment to a great claims service. We've received glowing feedback from our customers and I'm delighted by the positive comments appearing on blogs, forums and in the media. We think Singaporeans have been craving a good deal for a long time, and now with our home and travel insurance products, we're sure to provide them with one!"