Aviva's new direct insurance business continues to grow from strength to strength with media outlets keen to hear more about it's success. Mr Paul Jackson, Head of General Insurance was interviewed for the July 2010 issue of Torque magazine. Paul talked about how our sales model is different to what is available in the market. He also shared a bit on our car insurance customer profile and how we focus heavily on our claims proposition to bring about positive experience to our customers. Read the July 2010 issue of Torque magazine to find out more.