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Aviva kick starts fundraising with $10,000

Japanese triathlete Pro couple race in Aviva Ironman 70.3 to raise funds for Japan. Aviva kick starts fundraising effort with S$10,000.

Married Japanese professional triathletes Maki and Hiro Nishiuchi have come forward to raise funds for their homeland where they have family members missing or unable to evacuate. The Fukushima prefecture, where their families live, may be facing possible nuclear meltdown.

Come Sunday, the couple will finish the gruelling 70.3 miles of the Aviva Ironman 70.3 Singapore sporting black bands, a Japanese mourning tradition.

Title sponsor Aviva has stepped forward to do their part, and will donate S$10,000 to the Japanese Red Cross supporting this worthy cause.

Aviva's CEO Simon Newman shared, "It has been a real tragedy and one that we are all upset about. It is a challenge now of the insurance industry as a whole to step up and make sure that we do what we need to do, which is to make sure that claims are met swiftly with the right level of dignity for the individuals concerned."

Hiro aims to continue raising awareness for his cause as he rises to the challenge and races in honour of his fellow citizens who have perished, as well as those who are now struggling to survive the aftermath of the Japanese earthquake. Through his effort, Hiro hopes to encourage more Singaporeans to donate.

To donate, you can visit http://www.ammado.com/community/119713

Read the articles 'Tri-ing times for couple', The Straits Times, 19 March 2011, and 'Carrying on in their name', The New Paper, 19 March 2011, here.