Aviva launches 'Digital Garage' in Singapore
Aviva today launched its 'Digital Garage' in Singapore – a dedicated space where technical specialists, creative designers and business leaders explore, collaborate and test new insurance ideas and services which make financial services more tailored and accessible for customers.
Strategically located in the heart of Singapore, the Digital Garage is an iconic, four-storey heritage shop-house on Armenian Street, with a team of about 100 people, supported by a further 200 technology specialists based in Singapore. It is designed to nurture a flexible, innovative and collaborative environment.
In its capacity as a global and regional centre of digital, analytics and innovation excellence, Aviva's Digital Garage will bring together four functions:
- Innovation and New Business will turn radical and disruptive ideas into digital prototypes that can be tested in the market
- Digital Projects which make life easier for customers, and digitalise Aviva's businesses around Asia
- Digital Businesses, which have extensive experience of helping real customers, will bring a commercial edge to the Garage
- And a wide range of collaborators, who will bring their respective expertise to the Garage
Digital is a central part of Aviva's group strategy, because our customers are increasingly choosing this as their preferred way to interact with us. Through digital, we can support customers more quickly with their enquiries and transactions wherever they are in the world. For instance, Aviva has designed new propositions based on insights from our research and analytics. These include Aviva Poland's proposition for young, single and urban professionals, which recognises the specific insurance and lifestyle needs of this group.
Chris Wei, Executive Chairman of Aviva Asia and Global Chairman of Aviva Digital, said:
"Digital technology has the potential to transform how we look after customers, making it significantly easier to interact with Aviva. The launch of the Digital Garage in Singapore is an extension of our global 'Digital First' strategy, which is crucial to our future success. As a pioneer in digital, we will bring together the best minds – from across Aviva and beyond the insurance industry – to deliver revolutionary digital products, services, and experiences to help our customers at every stage of their lives."
Andrew Brem, Global Chief Digital Officer, said:
"Technology has changed the way we live our lives, and it is now time to bring the digital revolution to insurance. The Digital Garage underlines Aviva's commitment to leading the digital transformation, and we are excited to extend the successes of our London Digital Garage to Singapore. Given the vibrant FinTech community, strong digital capabilities and deep talent pool in Singapore, the Garage here is the perfect platform for digital champions to collaborate and make things happen."
Aviva first established a Digital Garage in London in mid 2015 to develop and explore turning innovative ideas into real financial products and services for customers. The two Digital Garages, in London and Singapore, will come together as a global function, sharing expertise and insights into digital insurance to create a platform from which to serve customers, both in their local regions and across the international markets.
The launch of the Digital Garage reinforces Aviva's long-term commitment to paving the way for Singapore to be at the forefront of the digital revolution in insurance. This follows Aviva's signing of the statement of intent with the Monetary Authority of Singapore and Her Majesty's Government of the United Kingdom in July this year, in an agreement to support and promote digital innovation initiatives in Singapore and across Asia for the benefit of customers.