Media Centre > < 2015

SG50: Aviva Singapore launches Project Yellow

Aviva Singapore launches Project Yellow@Ayer Rajah to commemorate SG50

Aviva, a leading insurer in Singapore, today launched a charity initiative – Project Yellow@Ayer Rajah (Project Yellow) – in commemoration of SG50. In collaboration with Southwest Community Development Council (Southwest CDC) and Pasir Panjang Hill Community Services Centre (PPHCSC), Project Yellow aims to improve the living conditions of 50 homes from lower income families in the Teban Gardens and Pandan Gardens estates.

Under Project Yellow, 275 Aviva staff volunteers – including some volunteers from the Asian Regional Office as well as Aviva Investors – will do general cleaning and home appliances installation for 50 adopted homes. After visiting the homes today, Aviva will assess the needs and donate suitable new home appliances that can improve the living conditions of these families.

Aviva Singapore’s CEO Mr Nishit Majmudar, with Ms Foo Mee Har, Adviser to Ayer Rajah Grassroots Organisations & MP for West Coast GRC.

Concurrently, Aviva has also launched a food donation drive to collect non-perishable items from employees, to be distributed to the 50 families. These include staples such as rice, pasta, noodles, breakfast cereal, as well as dried foodstuff and low-sodium canned food.

Mr Nishit Majmudar, CEO of Aviva Singapore, commented on the launch of Project Yellow, "The residents we are helping come from lower income families and many of them are unable to perform household chores as they are either elderly or suffer from medical conditions. This initiative, driven by our staff, is aligned with one of Aviva's values to "care more" which also extends to caring more about the communities we operate in. I am heartened by the response from our staff who have volunteered their time and donated generously to help those in need."

Commenting on Aviva's Project Yellow, Ms Foo Mee Har, Adviser to Ayer Rajah Grassroots Organisations and Member of Parliament for West Coast Group Representation Constituency, said, "I applaud Aviva for its efforts in improving the living conditions of the residents in Teban Gardens and Pandan Gardens estates. It is indeed a meaningful way to commemorate our nation's 50th birthday by sharing the joy with 50 families from the lower income group. I hope more companies will follow Aviva's lead to serve the community that we live and work in."

One of the residents who will benefit from Aviva's Project Yellow is Mr Salleh who lives with his wife at Pandan Gardens. Mr Salleh, aged 62, is wheelchair-bound and has to go for dialysis and medical treatments from Monday to Wednesday every week. He shared at the launch event, "I am unable to do household chores so I am happy that Aviva volunteers are helping to clean my house. They make my living conditions and life better".